How we deliver your new website.  

We have a proven process, the tools and experience to keep your project moving.


We have a proven approach to project delivery comprising 6 key stages.

Each stage builds on the previous one and is designed to ensure the right focus is applied to reviews/signoff to minimize re-work and associated delays.  

These stages form project milestones that we use to track overall progress and adjust the project timeline and launch date forecasts accordingly.

Video Calls and Basecamp are used to collaborate and share ideas and review progress.

Project Setup

This is mainly a planning and administrative phase where the team works out how your project will be delivered and what resources will be needed.

We meet with you for a Project Requirements Meeting to go over your requirements and preferences so the team can decide the plan and best approach.

Once this meeting is complete a Project Specification Document (PSD) is produced – this contains all the key information needed and we use this as a “work package” for your project.

While this is going on the build and staging environments are set up in preparation for the next phase.

We set up the Basecamp project space and send you an invitation to participate in the project.

At the end of this phase, we schedule a Project Review Meeting with you and present the project specification, plan and approach. This is a final opportunity to check nothing has been missed, answer any questions and discuss the estimated timeline.

We’ll finalise your preferences with you and request any brand assets you may have.  We also advise you on initial content requirements so you can start thinking about this early.

Assuming everything is OK we’ll finalise the PSD and ask you to review and sign it off so we can schedule the Skeleton Build.


Key items & milestones:

  • Project Requirements Meeting
  • Project Specification Document
  • PSD approval
Skeleton Build

The purpose of the Skeleton Build is to provide a semi-functional website for you to review and get a feel for how the finished site will look.  As we have a rapid development process using page builder tools it replaces the design phase in a traditional project.

This phase starts with us producing a shortlist of suitable design templates.  We review these and select a baseline template that we think is the best option to be modified to fit your brand assets, the output from the Project Requirements Meeting and any other preferences.

We assign a Developer to start laying out the site structure specified in the PSD and they begin working on the baseline design.  It contains the following:

  • Homepage
  • Navigation Bar and the agreed site structure
  • Dummy inner pages
  • Footer
  • Potentially some defined features to demonstrate their operation

These main elements form the cornerstone of the website design and we bring these together into what we call the Skeleton Build.

When we have made sufficient progress to demonstrate our work, we schedule a Design Review call with you to go through at a high level and discuss the key design elements with you.

This review is designed to give you an early look at the work in progress and ask questions or clarify any decisions made.

On completion of this meeting, we will provide you with a login to the Staging site.  Once you have approved the Design we schedule the Final Build Phase.

Key items & milestones:

  • Design Review Meeting
  • Staging Website
  • Design Approval
Final Build

This is the often the longest phase and it’s here that we create the remainder of the website.  

You can send in content that is ready and request any changes using Basecamp (we have a separate discussion area for every page or feature to keep things simple).

During this phase, you can see all the changes as they are made on the Staging website and the most rapid progress is made by collaborating closely to work together through the site page by page.

We will schedule regular project reviews and demonstrations with you and as the layout, features and functions are completed for each page, we’ll ask you to sign off that page so we can conduct testing and check mobile operation.  

Where content is not available for a page, we will build the page using placeholder text and images.

Once all the pages and features have been developed the site is ready for the Site Review.

Key items & milestones:

  • Page & feature development completion & signoff
Site Review

Once all pages are ready we’ll conduct a full site review with you and go through every page and feature to confirm everything specified in the PSD is complete.

If you are happy with the layouts and functions then the project is marked as Development Complete and the focus shifts to content, optimisation and launch readiness.

At this stage, you may choose to launch an Interim Site using the new design.  This is especially ideal for new sites and comprises of any pages that a content complete and would provide a meaningful, albeit, smaller website.

Typical pages include the homepage, about us, what we do and contact page.

This allows us to work together and quickly launch a new site by minimising the effort needed on content creation.  The project will fork and the interim site will move to QA & Launch.

As new pages are completed on Staging they will be added to the Live site on your approval.

Key items & milestones:

  • Site Review Meeting
  • Development Complete
  • (Optional) Interim site definition

We upload the content you’ve been working on while we’ve been completing the build, replacing all placeholder images and text with your own.

We’ll advise you of any pages still requiring content and we will jointly discuss how these can be delivered (or hidden from view until ready to allow the site to be launched without them for now).

Once the site is ready (Content Complete) we will re-assign a Developer for Quality Assurance & Launch.


Key items & milestones:

  • Content Complete
QA & Launch

With all content in place, we check mobile and tablet display using a browser testing tool (Browserstack) and make any adjustments as needed.

We conduct a final test of all features.

We recommend that during this phase you review your content for readability, grammar and spelling and highlight in Basecamp any required revisions.

Bugs are tracked (and squashed) and when the last one is complete we plan the website launch with you.

Once QA is complete the website is locked for changes until after it has launched.

We’ll carry out security hardening and performance optimisation routines and move the site to our hosting (or package up if you are hosting elsewhere).

When everything is ready we work with you to make the DNS change at the agreed time and the site is live.

We then transition the website to Support, set up monitoring and other tools and add it to our site management schedules before closing the project down in Basecamp.


Key items & milestones:

  • Quality Assurance
  • Site Preparation
  • Launch Scheduled
  • Launch Complete
  • Transition to Support

Download our free website success checklist and get your new site off to the best start.

© GorillaHub 2018. Making magic with code, caffeine & checklists.