10 handy SEO setup tips for new sites

10 handy SEO setup tips for new sites

Use this handy SEO setup checklist and make sure your site has the basics covered

SEO is often described as a black art but in truth basic SEO best practice can be mastered using a few simple rules.

For this TechTuesday article we’ll focus on the technical aspects of SEO related to site structure, link format and page layout.  By applying these tips you will set your site up to increase both traffic and awareness in search engines.

One of the most important rules is to make your site for humans, not a search engine bot.

SEO is an ongoing commitment and all new content much be checked as it is added.  If you don’t want to worry about this, remember that Site Management clients benefit from a monthly SEO health check of new content and site setup.

SEO Setup Checklist


  1. Add your keyword to your site title tag. Try and make the title meaningful and relevant.  Also add your keyword to your site meta description and again, make it compelling
  2. Ensure every page has only one H1 tag and ensure that it sits above any H2 / H3 tags
  3. Use a reasonable page length – aim for over 100 words.  Use plain english and write for your audience, not a search engine bot
  4. Add descriptive ALT tags and filenames to all images
  5. Make sure your site is mobile friendly – use Google’s mobile test tool
  6. Install Google Analytics and create an XML sitemap and submit it to Google Search Console
  7. If you have a WordPress site you can get analytics in your dashboard by installing Google Analytics for WordPress plugin
  8. Install an SEO helper plugin.  Our favourite is Yoast SEO
  9. Check Google’s Search Console, Screaming Frog and Browseo to find crawl, duplicate content, missing titles and other errors
  10. Create a robots.txt file and submit it to Google Search Console

Improve your website security and trust with SSL

Improve your website security and trust with SSL

Running a secure (HTTPS) website improves security, trust and Google will love you for it.  Let us show you how you can easily add a free SSL certificate to your website using LetsEncrypt.

Aren’t SSL certificates expensive?

Introducing LetsEncrypt

Let’s Encrypt is a free, automated, and open certificate authority (CA), run for the public’s benefit. It is a service provided by the Internet Security Research Group (ISRG).We give people the digital certificates they need in order to enable HTTPS (SSL/TLS) for websites, for free, in the most user-friendly way we can. We do this because we want to create a more secure and privacy-respecting Web.

How to install through your hosting provider

How to install on your own server

If you maintain your own unix-based web server, then there is a simple command line application called CertBot that looks after certificate generation and installation.  Head on over to the CertBot Website and enter your details for configuration instructions specific to your setup. Certbot HowtoAlthough CertBot was primarily designed for linux / unix, there is also a port for Windows Server / IIS called LetsEncrypt Win Simple that reportedly works well.

Need more help?

If you’d like help with this or any other areas of website security, or to find out more about our hosting and site management services that include SSL and other benefits built in, then please get in touch below.