Refresh of online vehicle catalogue site, with complete redesign of data structure and dynamic content in order to keep the site up to date with minimal administration effort.
Vansdirect.co.uk is the UK’s largest independent retailer of new commercial vehicles and sell 100’s of new vans each month, meeting the needs of 1000’s of customers across the UK.Having built and maintained the existing site for a number of years, we were excited by the opportunity to work with VansDirect again to refresh the site to meet their new business objectives:
- Improve SEO by promoting vehicle ranges
- Mobile experience to match desktop
- Simplify inventory and pricing management within the CMS
- Use dynamic data to ensure site content is consistent
A dedicated Project Manager supported and coordinated development and design activity for Vans Direct and GorillaHub teams and progress reports kept the stakeholders informed on status, progress and risks throughout the project.
- CSV data import to reduce inventory management effort
- Dynamic content throughout site
- Structured data hierarchy based on manufacturer and type
- Integration with lead tracking application
- Live Chat
- Full Project Management