Refresh of online vehicle catalogue site, with complete redesign of data structure and dynamic content in order to keep the site up to date with minimal administration effort.

  1. Improve SEO by promoting vehicle ranges
  2. Mobile experience to match desktop
  3. Simplify inventory and pricing management within the CMS
  4. Use dynamic data to ensure site content is consistent
Using the existing site as a baseline, we worked closely with Vans Direct’s design and marketing teams to understand all the desired changes.  This started with a complete redesign of the data structure, allowing both bulk upload of vehicle specifications and pricing from spreadsheet.Another powerful use of structured data is the ability to automatically pull data within pages when needed, such as the vehicle dimensions and pricing.

A dedicated Project Manager supported and coordinated development and design activity for Vans Direct and GorillaHub teams and progress reports kept the stakeholders informed on status, progress and risks throughout the project. 

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